DASH WATER
SOBER SURVIVAL KIT
DASH Water asked me to help develop a ‘Sober Survival Kit’ for influencers, designed to promote a healthier alternative to alcohol during Dry January.
DASH Water launched a Sober Survival Kit campaign by sending curated packages to influencers as part of their Dry January initiative.
Aimed at encouraging a more mindful approach to drinking, the kit offered a refreshing alternative to alcohol with DASH's naturally infused sparkling waters. Packed with vibrant mocktail recipes, motivational affirmations, and helpful tools for navigating social situations without alcohol, the kit was designed to inspire conversation, support sober-curious lifestyles, and promote positive wellness choices among engaged online communities.
The pack also included a daily tracker and calendar to help motivate participants and support them in staying on track throughout their journey.
